The customer expressed the need to create a repository for their communication and marketing materials, and to optimise the creation and distribution of the contents themselves, in a multi-channel vision for their media.
We have worked with Vicenzi S.p.A. since 2009, the year in which we implemented the eTEAM platform, initially by populating the digital asset management (DAM) part.
Over time, the image database, was complemented by the Product Information Management (PIM) tool, with the creation of product data sheets, for each of Vicenzi’s product.
Today 4PACK our solution for the global management of packaging, labels and product data sheets is active, through which:
artworks and the final packaging of all product lines, are managed up to date and ready to be sent to the printer
comprehensive product sheets of marketing and logistical information are managed, for the creation of the digital catalogue and web sites
the content data sheets that populate the packs are amended and updated in real time
the complete workflow of activities related to the creation of the packaging and product labels is controlled
MARKET / Industry, Retail
SOLUTION & SERVICES / eTEAM, 4PACK , Web Marketing, Website, Mobile, Hosting – Data farm – Cloud