The kermesse is a key tool for the development of the private label segment. The popularity of the distributor's brand continues to grow in Europe. The latest Nielsen data show that the market share for distributor brands has reached the highest levels in 9 European countries and for the first time is 30% or more in 15 of the 20 countries analyzed for the International Trademark Anniversary distributor of PLMA.
The statistics of 2017 show that the market share of the distributor's brand has reached maximum levels in Germany, Italy, the Netherlands, Belgium, Poland, Austria, Sweden, Norway and Denmark.
Among the Mediterranean countries, the market share in Italy grew for the fifth consecutive year, recording the largest increase since 2012.
With the emergence of private labels, the management of the artwork and labels in the packaging is constantly under pressure due to the increase in the number of projects to be delivered in a highly compressed time. In particular, the sanitary and consumer goods packaged are subject to stringent laws regarding the safety and clarity of the declarations reported on the label: an error in managing the artwork can result in increased costs and can damage the business.
At Marca of Bologna 2018, 4 Flying presents 4PACK, a software aimed at those who are dedicated daily to the creation, management, control, approval and subsequent packaging modifications.
The appointment is in Bologna from 17 to 18 January 2018, Pad. / Hall 36 - Stand B68.