Following the BEUC complaint, the EU Commissioner calls for greater control over the labels.
31 July 2018
In a letter addressed to the governments of EU countries, Vytenis Andriukaitis, European Commissioner for Health and Food Safety, urges to strengthen national control activities on labeling practices adopted by food businesses and informs that the offices of the European Commission are considering and analyzing the Beuc's request for a modification of the existing rules.
The Beuc report, the European consumer organization, highlighted the way in which misleading food labels mislead consumers and calls for common definitions on terms such as "traditional", "artisanal" or "natural". It also calls for minimum levels to be established on the presence of whole grains, when the word is highlighted on the label, as well as a minimum fruit content for products that advertise it on the front of the pack.
"I trust that you agree that consumers should be appropriately informed about the foods they buy and that any deceptive labeling practice should be prevented," added Vytenis Andriukaitis. "Food information should pursue a high level of protection of the health and interests of consumers, providing them with the basis for making informed choices and making safe use of food, in particular as regards health and economic aspects, environmental, social and ethical".