QR Code on the labels of veterinary medicines: guideline

QR Code on the labels of veterinary medicines: guideline

20 February 2018

EMA, the European Medicines Agency, ensures the scientific evaluation, supervision and control of the safety of medicinal products for human and veterinary use in the EU.

The EMA has drawn up a guideline that provides guidance on the use of rapid response codes (Quick Response - QR) in the labeling and information material of veterinary medicines. These QRals are an additional method for providing information on the proper use of medicines, both to veterinarians and to animal owners.

A QR Code in fact, placed on the outer packaging or on the package insert, can be connected to links, video clips, graphic animations or to web pages that inform information about the undesired effects of the product.

The EMA document contains general principles, but could impact on initiatives, including legislative ones, that are being prepared. This is why the EMA warns that the use of new digital technologies must in any case respect existing recommendations and current or current legislation.

Read the EMA document.

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